Where this service fits
Custom software is a broad category, so this page covers the engagements where we deliver well: complex products, integrations between systems no off-the-shelf SaaS connects, and AI-augmented features that need to live inside an existing application rather than as a standalone tool.
Series A — Series B SaaS
Bridge the gap between MVP and platform
Most SaaS products that survive their first 18 months hit a wall: the MVP architecture cannot carry a 10x customer count, the data model assumed single tenancy, the auth layer was a stop-gap. We rebuild the foundation underneath the live product without breaking it — usually module by module behind feature flags — so the team that wrote the MVP can keep shipping features while we replace the load-bearing pieces.
Mid-market — internal platform
Internal platforms that consolidate fragmented SaaS spend
Mid-market companies typically run on 80 to 150 SaaS products, half of which are paid for and half-used. We build internal platforms — operations dashboards, customer 360s, finance close tools — that consolidate the workflow into one system the team actually uses, with the SaaS products kept underneath as data sources rather than as the primary user surface.
B2B — vertical SaaS
Vertical SaaS for industries the horizontal players ignore
Horizontal SaaS plays the volume game; vertical SaaS plays the depth game. We build vertical products for niches where the horizontal incumbents are 60% solutions: small accounting firms, independent law practices, regional logistics carriers, specialty manufacturers. The technical bar is the same as horizontal SaaS, but the workflow modeling is the moat.
Marketplaces and platforms
Two-sided marketplaces and platform plays
Marketplaces are punishing because the technical complexity (matching, search, pricing, payment flows, dispute resolution) is married to a chicken-and-egg supply problem. We build the technical layer with the supply problem in mind: launch with a constrained category and a manual matchmaking process, automate progressively as liquidity arrives, and avoid the early over-engineering that kills marketplace burn rates.
Regulated industries — fintech, healthtech
Compliance-first products in regulated verticals
Fintech and healthtech are not 'normal SaaS plus an audit'. The compliance layer changes architecture decisions: which cloud region, which encryption story, which data retention policy, which audit trail format. We build with the regulator in mind from week one — SOC 2, HIPAA, PCI, regional financial regulations — so the audit is a paper exercise, not a six-month rebuild.
AI-native features
AI-augmented features inside an existing product
Most teams want AI features inside the product they already have, not a separate AI tool. We build the AI surface as a first-class part of the product: inline copilots, smart defaults, document understanding, search-in-natural-language, with proper grounding, evaluation, and cost controls so the AI features do not silently blow the product's gross margin.